how to check competitor backlinks and seo juice
check competitor backlinks and seo juice I want you to try something. Right now, think…
When you click on “View Links” for your chosen competitor, you’ll see a new report like this:
Now, how do you figure out which of these backlinks you can get for free? The answer depends on your network and the website you’re promoting.
Use Domain Authority as a simple rule of thumb
. If you see DA 50 and higher backlinks, avoid pursuing those unless you have at least one high authority (i.e. DA 50 or higher) backlink already. Otherwise, focus your efforts on lower DA backlink opportunities.
Looking for an easy backlink win? Focus your research on pages where your competitor is listed as one of many resources
. For example, look for resource pages
, recommended tools pages and the like. If a website owner has created a page that profiles five, 10 or more websites in a category, they might be open to adding you to their website.
9. Turn Brand Mentions into Backlinks
This technique is best suited for established websites seeking to earn free backlinks. Once your website has been online and promoted for 6-12 months, you’re more likely to get brand mentions.
Use the following steps to get these highly valuable branded backlinks:
1. Brainstorm a list of relevant brand mentions that people might use when talking about your website
That might include your actual brand name and names of your founders or directors.
You’ll have the option to receive alerts at different frequencies. At first, I recommend using daily alerts, and if you’re overwhelmed with responses, change it to weekly.
3. Review the brand mentions that come up in Google Alerts
Each time you see your brand keywords mentioned, ask yourself, “is it a promising free backlink?” If somebody’s speaking positively about your website and products, great—you have the potential to get a backlink. If the brand mention is negative, you can still try to get a backlink, but you’ll have a lower chance of success.
4. Start the outreach process
In your outreach messages to the website owner, explain that you came across their website and noticed that they mentioned your brand. Thank them for the mention, and simply ask them to create a link to your site
10. Interview an Industry Expert
Interviewing an industry expert has several advantages. First, you get to learn and network with an industry leader. Second, that person is likely to share and link to the published interview on their blog and social media.
Oh, and did we mention that it helps you to build your network?
Use this checklist to organize and carry out your first interview:
1. Choose your interview format
There are three popular formats: written, audio and video. Choose the format that you have the most experience in so that you feel confident.
2. Model your interview style and questions on successful interview podcasts
If you’re a novice interviewer, you’re probably wondering how to come up with good questions. My suggestion is to look at successful online interviewers and model your approach after them.
3. Create a short list of industry experts
Creating a short list of industry experts is easy. I recommend starting with people you already follow online. If you need to add additional names to your list, use the following approach:
Google Search. Use search strings such as “top [niche] experts” or “best [niche] experts” where niche is a short keyword phrase to describe your industry.
Search for your website’s topic (e.g. SEO) and see who has the best-selling books.
Visit directories like the Stitcher List
to find the top 100 podcasts.
4. Reach out to experts to request an interview
Use your cold email skills to reach out and request an interview. If your website has impressive statistics (e.g. 100,000 unique visitors per month), include those details in your pitch as it’ll increase the odds of getting a yes.
5. Conduct the interview
I recommend conducting the interview using Skype
, and you can record the call for free by using the MP3 Skype Recorder
. Or, Zoom
is a great paid option that lets you record video calls as well.
6. Publish and promote the interview and ask for backlinks
Did you record the interview as an audio file and want to publish it as a written article? You can transcribe the recording yourself or use a transcription service like Rev
. Note that a raw transcript will still need some editing for clarity before you publish it.
11. Leverage Broken Backlinks
Use these steps:
1. Create a list of 3-5 websites you’d like to get a backlink from.
Use the Broken Link Checker
to find broken backlinks on their pages. Here’s what I found using the Broken Link Checker on CBC.ca, a news website in Canada:
3. Review each of the broken backlinks for relevance to your website. You need to use your judgement to determine if you have a URL that would be a good substitute for a broken backlink.
In the CBC.ca example above, nothing related to marketing or SEO came up. As a result, there’s not much opportunity to use this strategy on this particular website. That’s fine—you’ll simply have to run through the process a few times. You won’t strike gold every time you seek out broken backlinks.
4. Reach out to the website owner to request they use one of your URLs instead of the broken URL on their website. Remember that asking a website owner to fix a broken backlink requires some tact and diplomacy. You don’t want to come off as accusing them of being negligent.
Make your request short and polite—you noticed a broken link, and you have a resource that fits the bill. Don’t make this request through public messages like a Tweet because you’re likely to embarrass or anger the website owner.
12. Create Content About Your Favorite Software, Consultants and Vendors
Did your accountant help you save money at tax time? Alternatively, did a developer speed up your website dramatically? Create content like a blog post or video about them.
For the best results, I recommend reaching out to the vendor and asking them what they’d like you to cover in your review. If they’re unsure, here are some suggestions to get the conversation going:
- New service offering. Does the vendor have a new service they want to promote? If you’ve used it, you can promote it in your review.
- SEO keywords. Is your vendor trying to rank for a specific set of keywords? If so, you can use those keywords when you link out to their website.
- Unique selling proposition. What’s your vendor uniquely good at? For instance, a marketing consultant may guarantee 10 leads in 30 days or your money back. If you’ve benefited from that service, you could mention the guarantee in your article.
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